WhatsApp is tackling the spam problem by offering new tools to its users. The new feature will allow you to block promotional messages while still receiving important information.
WhatsApp continues to reinvent itself to meet the expectations of its billions of users worldwide. In recent months, the app they multiplied the newsas screen sharing during video callsand a particularly useful feature for demonstrations or live discussions. PUSH creating conceptsa recently deployed add-on, also makes it easy to recover unfinished messages. Finally, a reverse image search feature is being tested to combat deceptive photos shared in conversations. But despite these advances, persistent problem remains to be resolved: proceedings on an endless stream of marketing spam in discussion.
Currently, users can block businesses who send too many promotional messages. However, this blocking will also cut off access to basic texts such as order updates or verification codes. This limitations some push for it tolerate spam for fear of missing important information. Meta, the parent company of WhatsApp, is aware of this issue and is working on a solution to make it possible filter only unwanted promotions without blocking other useful messages.
WhatsApp offers a filter to remove marketing spam without losing useful messages
WhatsApp introduces itself with this new feature precise control for negotiations with companies. Users will be able to choose unsubscribe from marketing messagessuch as promotions and advertisements, while retaining important texts related to their orders, verification or customer service. This option will be activated and reversible. This allows you to easily re-subscribe during certain periods such as end-of-year sales or holidays. This degree of control is a big step forward in creating a more practical platform without compromising its usefulness.
While waiting for this update, WhatsApp already offers several tools to manage spam, including blocking, muting or archiving chats. These features allow you to do just that keep messages personal while in the foreground decreasing visibility from business discussion. With this new approach, Meta tries to find a balance between user peace of mind and professional business communication. With more scrutiny, the app could finally solve a problem that has long affected the quality of exchanges on its platform.
source: techcrunch