If it doesn’t go further than the BIOS, it’s not a crashed OS problem, so it’s not Microsoft’s responsibility…
There they offer solutions for cases where Windows won’t start.
See the CrowdStrike problem example, the boot didn’t complete and stopped with a blue screen, but there was still a part of the system loading before the crash, and thus the recovery system set in the very first boot phase could load.
There are already several levels of recovery systems that can be started while the whole system won’t start, such as safe mode and the recovery console. But these systems are used with physical access to the machine, the novelty here is to offer a system that can receive orders remotely.